Doing Something Different, ANYTHING DIFFERENT makes the Difference…!

4^th Tunnel Thinking

    If you put a rat in front of a bunch of tunnels and put cheese in one of them, the rat will go up and down the tunnels looking for the cheese. If every time you do the experiment you put the cheese down the fourth tunnel, eventually you’ll get a successful rat. This rat knows the right tunnel and goes directly to it every time.  If you now move the cheese out of the fourth tunnel and put it at the end of another tunnel, the rat still goes down the fourth tunnel. And, of course, gets no cheese. He then comes out of the tunnel, looks the tunnels over, and goes right back down the cheeseless fourth tunnel. Unrewarded, he comes in \ out of the tunnel, looks the tunnels Over again, goes back down the fourth tunnel again, and again finds no cheese. Now the difference between a rat and a human being is that eventually the rat will stop going down the fourth tunnel and will look down the other tunnels, and a human being will go down the tunnel with no cheese forever. No cheese in their relationships, no cheese in their finances, no cheese in their health. You see rats, are only interested in cheese. But human beings care more about going down the right Tunnel. It is belief which allows human beings to go down the fourth tunnel ad nauseam ( to go on endlessly). They go on doing what they do without any real satisfaction, without any nurturing, because they come to believe that what they are doing is right. And they will do this forever, even if there is no cheese in the tunnel, as long as they believe in it and can prove that they are in the right tunnel. People who are getting satisfaction out of life don’t have to prove they are in the right tunnel, they just are.

    For Many people in Real Estate right now it’s about doing down a different tunnel, you see…. for years the cheese, the rewards, the victories and successes have been down X tunnel and so out of automation we continue to go down X tunnel, hoping wishing and praying that we are in the right tunnel as to again get our cheese. Well the fact of the matter is many are going cheesless in this market when in FACT they could be abundant millionaires, there’s opportunities (tunnels) all around if one decides to search other tunnels.

 Success to You,

Brett